Hereford HR4 9DG
Minimi$ing Waste, Maximi$ing Profit
An exhibition critiquing the capitalist system and its role in the collapse of the climate.
Using the ‘corporation’ as the manifestation and symbol of the capitalist system, Callum Johnstone analyses the values and priorities it places on environmental issues.
The work in this exhibition looks at advertising and marketing strategies and its exploitation of the natural world, it’s motif’s and it’s magnificence for economic benefit. Inclusion of this familiar imagery in advertising campaigns, depicted as idealistic and almighty, forces the viewer into the illusory sense of Utopian reality.
Preview Event – Friday 26th January 6pm – 9pm
Exhibition runs Saturday 27th and Sunday 28th 9am – 5pm